Growing up, Ms. So was mesmerized by her mother’s natural beauty, the way she took care of herself, her family and her home. In fact, the only makeup her mother ever wore was eyeliner, lip liner and lipstick, yet to her, she was the most beautiful woman on earth. The first time she experienced makeup for herself, she found it to be therapeutic, sitting down and taking the time to go through each step. It was love at first sight. She understood that beauty is relative and makeup has no rules, just a powerful way to express yourself. Even though the Cosmetic industry has grown to be more diverse over the years, she still felt a void. The So Collection was created to add our own touch on inclusivity. Here, every skin tone and hair texture is loved, acknowledged and celebrated. Being originally from Burkina Faso – West Africa, our products are highly inspired by the richness, diversity, and cultures of the continent and the people. We aim to provide you with high-quality products, rich with meaningful ingredients that actually work while keeping YOU in mind.